After reading the article “Rise of the Numerati” I have become much more informed about how companies advertise to their customers through the internet. I came to realization of how much companies are able to track every move or transaction we make. Most Americans own cell phones, computers, and credit cards. Through just these three things these companies can know exactly where you are through GPS on cell phones. They can know what internet sites you have visited, and what advertisements you click on, which will reveal to them what products or other things you are interested in. Many Americans will use their debit or credit card for buying daily things like buying a few groceries at the store or filling up their car at the gas station. All these purchases are recorded on their bank accounts and the bank can know that you bought a 24 pack of beer at Market Basket at 8:22pm in Rindge, and that you bought $10 of gas at the CITGO station at 10:47pm in Keene. Also security cameras have time stamped pictures and videos at just about every convenient store, bank, gas station, and atm around the country. With all this access to everyone’s lives, statisticians are able to come up with inferential statistics to infer information about different types of people. Which means they are able to come up with relations for example that a high number of romantic movie fanatics, are one of the largest groups of customers for rent-a-car companies. Maybe because the movies they watch inspire them to travel to romantic areas. Now the rent-a-car companies know where to focus their advertisement for more business opportunity.
What other examples prove that statistics are used by a company so they can know where they can focus their business?
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