The founding of Google I thought was very interesting. Also the way the founders manage the company is also very unique. In 2000 Sergey Brin and Larry Page came up with a profitable business model that worked by selling advertisement. Both Brin and Page were graduates in computer science, and had no education in management or in business. This is why they were naïve and rejected many ideas and advice from managers who were well experienced. They base most of their activity on their math skills, for example they use algorithms for auctioning advertising which gaurantees the company will receive the highest amount that someone will pay for advertisement. They also successfully attracted workers that were well educated and creative which created their work place to be innovative and productive. Many companies wonder how they do this and also wonder what are their plans for the future. Brin and Page reply that they don’t talk about their strategy because it’s strategic and that they would rather let people think that they are confused than let their competitors know what they are doing.
This is a very unique company, the type of people who founded it and the way they manage the company. What other some other companies that are managed in a non traditional way?
No comments:
Post a Comment